Info

For more than 20 years KIDDINX Merchandising has been successfully licensing classical children’s and family products in German speaking territories and on the European market.

The KIDDINX Merchandising GmbH stands for long term and successful licensing products and concepts that are realized in close collaboration with the licensees.

The company’s focus is directed towards marketing the children and family classics Benjamin the elephant, Bibi Blocksberg, Bibi and Tina, Elea Eluanda, Mensch ärgere Dich nicht (Ludo like board game) and Kniffel (popular dice game) that highlights the authenticity of the respective products.

When granting licenses, priority is given to brand management of the respective character environments, quality standards, needs of the target groups as well as long term marketing strategies and challenging merchandising activities.